Welcome to the first day of the rest of your life.
The greatest superheroes aren’t the ones who get bitten by a spider, or come from an alien planet. Sure, they’re cool, but their powers came to them. Every great comic book fan knows that the best superheroes are self made; driven and relentless, they don’t stop until they reach their full potential.
By day, mild mannered Rachael Acklin runs a thriving design business.
She does paperwork, she’s a whiz with contracts, and she markets like a pro. By night, she becomes The Caffeinated Elf, caped crusader of smart and stylish design; she amazes clients one design concept at a time.
Starting now, she’s looking for some great sidekicks to join her in the Elfcave. Are you up to the challenge?
The Kickass Designer’s MBA is Superhero Training at its finest.
Your three month superhero design education will teach you how to take your natural graphic designer superpowers, and transform you into a full fledged design hero who can capably run your own online business. Hell, by the time you’re done, you might even be able to fight crime.
The Caffeinated Design School will show you how to:
- Manage and communicate with clients, even when they feel like your arch-nemesis (with special guest star Kyeli Smith from www.freakrevolution.com).
- Teach you how to build a business from a ground up, with a focus on all the tricky legal and contract issues that scare you (with Kyle Durand from www.artofbusiness.com).
- Show you how to understand your own creative rhythms, how to create boundaries around your work, and how to have a workflow that is natural and efficient. (with a special appearance by Charlie Gilkey from www.productiveflourishing.com).
- Learn about color, balance, typography, and using intuition and emotion in design (a crossover with Sparky Firepants from www.sparkyfirepants.com).
Intensive Training – are you up for this?
You’ll start each week with special sidekick lessons and assignments, and then have a group question and answer call with The Caffeinated Elf. During these calls you’ll ask questions about how to design websites that thrill your clients, the nitty gritty parts of making a business run smoothly, as well as how to market your design business online in a way that is not sleazy yet incredibly effective. Think of it as time with your own personal Batman. You’ll also have access to a group forum to ask questions and get support from your fellow sidekicks. By the time you’ve worked through all the assignments and learned from the experts, you’ll be the proud owner of your own personal batcave. You can even pick the curtain colors.
At the end of three months, you’ll have:
- Lifetime access to class materials.
- 20% off the Advanced Class.
- Downloadable media for all classes: audio, PDFs, worksheets.
- 20% off coaching from Rachael, for those times when you need a hero’s help.
- A physical copy of the Usual Error, THE book on communication by Pace & Kyeli Smith.
- Contract template for you to customize and use with your new clients.
- One month’s worth of free planners from Charlie Gilkey, and a coupon code for the 2011 planners.
- Discount on Vector Illustration School, by Professor Sparky Firepants.
Let me in already, I’m ready to be a Kickass Designer!
The full price of the course is $6000, payable in installments while school is in session.
Ready to start your training? Click the shiny button to put down your $500 deposit and reserve your spot! This is a limited-edition, foil-cover course, so act quickly!
The Superhero Lineup, since you’re still scrolling down the page.

These are no ordinary business owners; each one of them runs a unique and fantastic business that was built from the ground up with their own superhero hands.
They’re here to teach you too, because no superhero stands alone. We’re a family who just happen to kick a lot of ass.
And don’t forget the awesome stuff you’re getting:
- Lifetime access to class materials.
- 20% off the Advanced Class.
- Downloadable media for all classes: audio, PDFs, worksheets.
- 20% off coaching from Rachael, for those times when you need a hero’s help.
- A physical copy of the Usual Error, THE book on communication by Pace & Kyeli Smith.
- Contract template for you to customize and use with your new clients.
- One month’s worth of free planners from Charlie Gilkey, and a coupon code for the 2011 planners.
- Discount on Vector Illustration School, by Professor Sparky Firepants.
…not to mention the weekly calls, the forum, and best of all, a working relationship with the Caffeinated Elf herself.
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